t: 0781 8615015 e: niklodge@mac.com
Digital Design
AI Art Direction
Film & Motion Graphics
Design for Print
Photography & Art Direction
Image Editing
About
t: 0781 8615015 e: niklodge@mac.com
This personal project tests the limits of AI by creating a series of images that adopt the aesthetic characteristics of well-known brands. In order to get these results the project required advanced prompt writing drawing on 25 years of experience working in the creative industry.
AIM: Create a GANT style image using AI.
CONCEPT: Modern take on classic gentleman's style.
ART DIRECTION: Centered, full-body shot in a vintage-style restaurant/bar setting with warm, indoor lighting.
STYLING: Layered tailored coat, patterned tie, cuffed light jeans, boots.
AIM: Create a GANT style image using AI.
CONCEPT: Stylish urban portrait with a retro-diner vibe.
ART DIRECTION: Close-up with warm, neon-lit background providing dramatic contrast.
STYLING: Plaid coat, cream turtleneck, dark belt, high-waist jeans.
AIM: Create an ASOS style image using AI.
CONCEPT: Edgy fashion editorial contrasting soft fabrics and harsh concrete.
ART DIRECTION: Low-angle, wide shot in a minimalist industrial setting.
STYLING: Beige trench coat, white crop top, light wash baggy jeans.
AIM: Create a Burberry style image using AI.
CONCEPT: Romantic, intimate portrait of a couple in a car at night.
ART DIRECTION: Dark interior, relying on streetlights and rain for dramatic mood.
STYLING: Matching tan trench coats and dark evening wear.
AIM: Create a Levis style image using AI.
CONCEPT: Joyful friends jumping in an outdoor, sunny setting.
ART DIRECTION: Low-angle, backlit shot with strong lens flare and dynamic action.
STYLING: Casual matching dark tops, jeans, and sneakers.
AIM: Create a Monsoon style image using AI.
CONCEPT: Romantic figure exploring a lush, powerful natural landscape.
ART DIRECTION: Bright natural light, wide shot featuring model against waterfall.
STYLING: Flowing burgundy floral maxi dress with spaghetti straps.
AIM: Create a Balmain style image using AI.
CONCEPT: High fashion model crossing a street in Paris.
ART DIRECTION: Bright, midday natural light with classic Parisian architecture backdrop.
STYLING: Matching black velvet crop top, velvet skirt, and heels.
AIM: Create a Paul Smith style image using AI.
CONCEPT: Casual men's street fashion on an urban pedestrian crossing.
ART DIRECTION: Mid-stride, full-body shot with bright outdoor light and white buildings.
STYLING: Navy bomber jacket, white t-shirt, dark jeans, white sneakers.
AIM: Create a Paul Smith style image using AI.
CONCEPT: Vibrant high-fashion portrait against a classic London townhouse.
ART DIRECTION: Centered, full-body shot with strong symmetry and soft natural light.
STYLING: Bold swirl-pattern dress, thin belt, white bag, ankle booties.
