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AI Art Direction

This personal project tests the limits of AI by creating a series of images that adopt the aesthetic characteristics of well-known brands. In order to get these results the project required advanced prompt writing drawing on 25 years of experience working in the creative industry.

AIM: Create a GANT style image using AI.

CONCEPT: Modern take on classic gentleman's style.

ART DIRECTION: Centered, full-body shot in a vintage-style restaurant/bar setting with warm, indoor lighting.

STYLING: Layered tailored coat, patterned tie, cuffed light jeans, boots.

GANT
GANT

AIM: Create a GANT style image using AI.

CONCEPT: Stylish urban portrait with a retro-diner vibe.

ART DIRECTION: Close-up with warm, neon-lit background providing dramatic contrast.

STYLING: Plaid coat, cream turtleneck, dark belt, high-waist jeans.

ASOS

AIM: Create an ASOS style image using AI.

CONCEPT: Edgy fashion editorial contrasting soft fabrics and harsh concrete.

ART DIRECTION: Low-angle, wide shot in a minimalist industrial setting.

STYLING: Beige trench coat, white crop top, light wash baggy jeans.

Burberry

AIM: Create a Burberry style image using AI.

CONCEPT: Romantic, intimate portrait of a couple in a car at night.

ART DIRECTION: Dark interior, relying on streetlights and rain for dramatic mood.

STYLING: Matching tan trench coats and dark evening wear.

Levis

AIM: Create a Levis style image using AI.

CONCEPT: Joyful friends jumping in an outdoor, sunny setting.

ART DIRECTION: Low-angle, backlit shot with strong lens flare and dynamic action.

STYLING: Casual matching dark tops, jeans, and sneakers.

AIM: Create a RIXO style image using AI.

CONCEPT: Bohemian elegance meets exotic, rich setting.

ART DIRECTION: Deep jewel tones, warm lighting, and layered textures.

STYLING: Flowing print dress with minimal, natural hair and makeup.

RIXO
RIXO

AIM: Create a RIXO style image using AI.

CONCEPT: Effortless summer style in a luxurious Moroccan riad.

ART DIRECTION: Symmetrical framing, warm light, contrast of blue and terracotta.

STYLING: Halter midi dress, metallic sandals, simple hair and jewelry.

Monsoon

AIM: Create a Monsoon style image using AI.

CONCEPT: Romantic figure exploring a lush, powerful natural landscape.

ART DIRECTION: Bright natural light, wide shot featuring model against waterfall.

STYLING: Flowing burgundy floral maxi dress with spaghetti straps.

Balmain

AIM: Create a Balmain style image using AI.

CONCEPT: High fashion model crossing a street in Paris.

ART DIRECTION: Bright, midday natural light with classic Parisian architecture backdrop.

STYLING: Matching black velvet crop top, velvet skirt, and heels.

AIM: Create a Paul Smith style image using AI.

CONCEPT: Casual men's street fashion on an urban pedestrian crossing.

ART DIRECTION: Mid-stride, full-body shot with bright outdoor light and white buildings.

STYLING: Navy bomber jacket, white t-shirt, dark jeans, white sneakers.

Paul Smith
Paul Smith

AIM: Create a Paul Smith style image using AI.

CONCEPT: Vibrant high-fashion portrait against a classic London townhouse.

ART DIRECTION: Centered, full-body shot with strong symmetry and soft natural light.

STYLING: Bold swirl-pattern dress, thin belt, white bag, ankle booties.

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Quick links

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