High-performance digital design strategy for Trinny London, where I translated the brand’s vibrant, community-led aesthetic into a sophisticated and educational CRM experience.
Overview For Trinny London, I developed a high-energy, mobile-first email strategy to transform routine communications into a sophisticated, editorial CRM experience.
The Problem The challenge was educating the "Trinny Tribe" on complex product benefits, like SPF protection, without sacrificing the brand’s signature high-energy appeal.
The Solution & Execution Using "Education-First" modular templates, I turned technical guides into visually digestible layouts. These clean, flexible designs prioritised a mobile-first hierarchy and utilised structured information architecture to bridge the gap between expert beauty education and high-conversion e-commerce.
My Role Branding, digital design
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