Jo Malone London is a quintessentially British fragrance house celebrated for its understated elegance, timeless scents, and the iconic art of bespoke fragrance combining.
<OverviewThis campaign translated Tim Walker’s avant-garde photography into a multi-channel digital experience for Jo Malone London’s Blossoms collection.
The ProblemThe objective was to revitalise the annual launch with a high-fashion editorial approach that maintained the brand’s luxury status in a crowded market.
The Solution & Execution I developed an integrated website and banner campaign utilising Walker’s "fairy tale" aesthetic. By pairing surreal floral imagery with elegant typography and interactive fragrance stories, the design bridged high-art editorial with premium e-commerce across all digital touchpoints.
My Role Digital design
Last project
