Ivana Basilotta is a pioneering designer who positions sustainable luxury to compete directly with mainstream fashion. By prioritising sophisticated silhouettes over "earthy" tropes, her work proves that ethical innovation can command the same prestige and desirability as non-sustainable luxury houses.
Overview I photographed this campaign for sustainable designer Ivana Basilotta, adopting a cinematic, black-and-white editorial style to compete with non-sustainable luxury brands.
The Problem Ethical fashion is often pigeonholed into "earthy" tropes, which can limit its appeal within the high-fashion market.
The Solution & Execution By focusing on high-end art direction and sophisticated compositions, I elevated the collection's positioning to "aspirational". The final imagery proves that eco-conscious design can command the same prestige and desirability as mainstream luxury houses.
My Role Photography
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